The public’s opinion of a small business can directly impact its success. One of the easiest ways for a business to gauge where they stand with the public is by researching exactly what they have to say through online reviews.
To further understand how valuable online reviews could be for business owners, we asked the professionals in the marketing department of FLCBank to provide their expert insight.
FLCB:什么是在线商业评论?
AS: An online business review is the vocalized and published opinion of customers on their experience with any business or brand. 基本上, it’s conversational feedback from the public both to the business they are reviewing and to other consumers. 评论无处不在——可以是各种各样的话题. 顾客可以对产品进行评论, 电影观众可以评论一个剧院, 甚至员工也可以审查工作环境. Whatever it is that a business has to offer the public will garner opinion—reviews are just a method of communicating that opinion in an open space.
FLCB:为什么企业主要关心在线评论?
AS: 如果一个企业主关心他们企业的声誉, 他们应该关心在线评论. 这些观点, 不管是积极的还是消极的, are the reality of what your customers experience after interacting with your business. When a customer feels strongly enough about your business to either be a voluntary ambassador for or warning sign against it, it would be in the best interest of that owner to implement these comments into future operations.
FLCB:评论如何影响你的皇冠正版APP下载?
AS: A good review from a trusted reviewer can bring in more business; transversely, 当一个企业充斥着赚来的钱, 负面评论, it tells consumers that this is a product or service that is not worth their money and that they will be disappointed going forward with this purchase. While one or two 负面评论 may not cause harm to your business, it becomes a problem when the same complaint comes from different customers. 这可能会阻碍潜在的新客户, and can also highlight a hole in your operation or products that you would not have known about otherwise.
FLCB: What should a business owner do if they receive a negative review?
AS: The first thing to do is address it with the reviewer—don’t be too afraid or too prideful to ask for specifics on what the problem was for the customer. 有时候评论者可能是个“喷子”,(在网上表现消极的人), but other times a business owner is able to gain insight on where they are missing the mark, 允许他们重组和改进.
企业主永远不应该参与网上争论. 不管评论者是否真的是喷子, 或者在特定情况下，企业所有者是对的, 网上的争论只会对商业造成伤害.
FLCB:在哪里可以找到评论?
AS: There are a plethora of online websites that are dedicated to consumers voicing their opinions on products. They include starred ratings, comment sections, and space to include visuals. 皇冠正版APP下载es can also find themselves being reviewed on social media platforms, 像Facebook这样的, 使用相同的通信等级.
FLCB: How can a business owner ask customers to review their experience?
AS企业老板可以(也应该)这样做!)请他们的顾客评价他们的体验. A simple ask at the end of a transaction is normal and common; a business owner may even consider including a survey or a place to leave comments in scheduled email newsletters. 只要请求是自然的，而不是强迫的, business owners should feel confident enough in their services to ask for feedback.
要求审核可以帮助你的公司建立信誉. When potential customers research a business online and find that the majority of people have had a positive experience, the potential customer is more likely to convert into a purchasing customer.
How a business owner sees his or her business and how it is received by the public may differ. Reviews are a way for owners to gain direct insight into what their audience thinks. 虽然结果可能并不总是积极的, owners can use online reviews as a tool on how to improve and better serve their audience.